ALMIZAN NATURAL | About Al Mizan Natural
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Al Mizan Natural is currently the largest organic foods distributor and retailer in Saudi Arabia since 2002 and aims to become the partner of choice in the MENA region in terms of selling the finest quality organic products through partner supermarkets, branded mini-marts, stores and branded online stores.
  • 2002

    • AL MIZAN NATURAL commenced operations in Saudi Arabia as an
      organic food retailer
    • Early pioneer in organic food in KSA market
  • 2004

    • Carrefour Saudi Arabia launched operations in 2004
    • Signs terms of business with leading supermarket chain Carrefour to list and sell organic foods
  • 2005- 2014

    • Expanding the wholesale and distribution channels
    • Adding new accounts for wholesale and aggressively increases the number of imported SKUs from around 100 to 500
  • 2015

    Created True Beauty as the first organic foods retail concept in Saudi Arabia

    • Launch of E-commerce channel for True Beauty
    • Increase the imported SKUs to around 600
  • 2017

    • Creates regional growth model through launch of franchise strategy for GCC and Middle East.
    • Enhances E-commerce presence and partnerships
    • Launch mobile app under True Beauty
    • Aggressively add new suppliers and new SKUs with the target to reach 1,000 SKUs by end of 2018



Hashem Al-Alawy, Founder & CEO


Hashem Al Alawi is a visionary entrepreneur in organic food sector. Hashem
founded ALMIZAN NATURAL a whole sale organic food business in 2002 Qwhich currently is one of the major players in KSA market. Following the success of the first years at AL MIZAN NATURAL he then co-founded True Beauty which is an organic retail concept.

He has more than 20 years of experience in management and financial services having worked with Banque Saudi Fransi and roles include Assistant Group General Manager and Business Development Head.

Education: MBA Hult International Business School, INSEAD Executive Management Program, B.S. Computer Engineering – KFUPM.


Capt. Waleed Al Salama, Partner


Capt. Waleed Al Salama is an expert in the fields of marketing and sales and brings more than 20 years of professional experience. He is the chairman of the Board of AL MIZAN NATURAL and General Manager/Co-founder for True Beauty. A passionate leader with deep management expertise. He manages the private office of HRH Prince Fahad Ibn Bandar Al Saud.

Current roles include Captain Commercial Pilot and serve also the Royal fleet.
Education: Canterbury University – Administration in Management, Ryadh
College of Management Technology, Levelland Aviation – Commercial Pilot Certificate.


Sustainable Core Business Principles

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    Promoting healthy living by educating consumers, suppliers and vendors and caring for the communities in which we operate

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    Selling the highest quality organic consumer products to our customers including foods and drinks, beauty and personal care, baby products, etc.

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    Create win-win-win relationships with our suppliers and vendors by providing best quality products and best in class services.

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    We care about our employees and support team member happiness and excellence.

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    We satisfy and delight our customers by providing affordable high- quality organic products and create long lasting relationships

The Conscious Capitalism Model


Al Mizan Natural is the first and the largest organic foods firm in Saudi Arabia with a sustainable ecosystem which include (a) international organic suppliers of goods (b) key vendor relationships with blue chip supermarkets (c) organic mini-marts and stores and (d) affiliations and associations.